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ABIGAIL ATWELL
FUTURE
PROOF
FutureProof 26 is a week long conference designed to explore the future of motion design. It will feature keynote speakers, workshops, networking events, and exhibitions showcasing cutting-edge techniques and technologies. The conference aims to inspire, educate, and connect motion designer students to the professional world. The brand identity should reflect this ambition and resonate with a sophisticated and creative audience.
BRIEF
To create an opening sequence that highlights and expresses the goals for FutureFroof 2026.
Faculty-
Josh Fronk
Sound Design-
Kelly Warner
Scope-
Logo design + animation
Animated opening sequence
Merch design
Social media design
Design + Animation-
Kiki Leung
Abigail Atwell
We weave paths to
shape the future
Gather, Collect, Share
We decided to use migration and nomadic patterns as inspiration for our FutureProof concept. The correlation between animal migration and people gathering for FutureProof felt wholesome and so connected.
LOGO EXPLORATION
We wanted the type to have the geometric feeling we were drawn to to represent the animals throughout their migration.
Some logo options in vectorized form.
The logo direction we nearly decided on.
FINAL LOGO DESIGN
STORYBOARD
Emotion-
Our story unfolds with scenic compositions which are then joined by animals and geometric shapes which then come together to form FutureProof.
BOARDOMATIC
DESIGN QUILT
STYLEFRAMES
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