MOVING POSTER
INSPIRED BY JIM LAMBY
This project focuses on creating a moving poster for a fictional exhibition to be held by Jim Lamby.
software- Cinema 4D + illustrator
RESEARCH
WHO IS JIM LAMBY
Jim Lambie is a contemporary artist as well as a DJ/musician for the band Teenage Fanclub.
He frequently uses lines to create bright patterns with combinations of 7-9 colours.
The materials he uses are mostly pop culture related objects and vinyl tape to create his elaborate floor designs. His floor designs typically highlight the architecture of the buildings they are in and their intricacies.
his work
composition
1ST PASS
For the first pass I went with a clean grid that was more organized. letters scattered over the composition to create balanced chaos.
composition
2nd PASS
The final composition is more balanced and makes the type feel more unified. The type before was also too small and illegible. In this version the legibility is clear and the colors pop.
exploration
environments
Due to the nature of the piece, nature environments are important. I tested outa few options that felt interesting to incorporate into the piece. Ultimately the misty forest was the best fit because of the contrast it gave the type. There is also a tie to the original environment where the installation is placed. A misty forest on the side of a house.
Final
the result
I really enjoyed animating this! If I were to work on this longer I think the folds could be exaggerated and have an overwhelming moment of color on screen as they unfold.